Because when a child gets sick, it doesn’t just affect one family — it affects a whole community.

At Modern Mattress, we believe that businesses have a responsibility to show up when it counts most — not just for customers, but for the people who make up our team, our towns, and our province.

Emmett isn’t just some name on a poster. He’s a 7-year-old boy who loves LEGO, laughs at his brothers’ silly jokes, and lights up a room with his smile. He’s part of Modern Mattress. When one of us hurts, we all feel it.

That’s why this campaign goes beyond sales. We’re using our platform — our stores, our team, our voice — to rally Saskatchewan around one little boy who deserves every chance at healing, hope, and happiness.

We know that a mattress purchase might feel like a small thing — but when it’s tied to a greater purpose, it becomes powerful. Every guest who shops with us this month is helping a real family through the hardest fight of their lives. You’re not just buying a better night’s sleep — you’re bringing comfort, compassion, and financial relief to Emmett’s family.

Because in Saskatchewan, we take care of our own.

Because doing good should never take a back seat to doing business.

Because Emmett matters.

And so does every act of kindness.